Deliverability Management
Deliverability Management
Is Email Delivery a Problem for You?
According to a Jupiter Research study, nearly one-third (31%) of email marketers surveyed said their biggest challenges were blacklists and SPAM filters.
It's true that a growing percentage of permission-based opt-in email is being blocked or discarded, usually without notice to you or your intended recipient. The problem of legitimate email being stuck in filters is so real, in fact, that the industry has even given those emails a name: "false positives."
If you think false positives mainly affect retail eMarketers, think again. Some of today's toughest filters and blacklists are those implemented by corporate IT departments. So now, B2B and enterprise emailers face delivery challenges of their own.
Reduce
False Positives with eMS 3.0 and Deliverability Management Services
Vertex fights false positives with a "one-two" punch. One,
our eMS 3.0 technology achieves consistently high delivery rates. And
two, we're among the first to offer clients comprehensive delivery management
services to investigate deliverability issues on a case-by-case basis.
Early
Warning Systems
Stop potential problems before they occur with:
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Double opt-in security and affirmative consent tracking.
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A one-click SPAM rating tool that analyzes message content and formatting, then flags potential problems to fix before sending an email.
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A "Report SPAM" link in every email to let recipients report suspected abuse directly, without notifying a third party.
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Investigations into the email and data collection history of your potential partners.
SPAM
Reporting
Vertex gathers the delivery information you need to know. We
can:
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Review SPAM message boards and Consumer Group Postings to spot problems early.
- Investigate SPAM reports to determine source, accuracy, and resolution.
- Report on spam filters, blacklists, and corporate IT blocks affecting your firm.
- Offer SPAM reports to provide comparative graphs--how does your company compare?
Professional
Deliverability Consulting
Best
practices + consistent application = higher deliverability
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Consulting and advice on proven permission database building techniques.
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Time-sensitive updates on Federal laws that affect your email campaigns.
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Industry research on deliverability, content and trends.
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Individual advocacy on your behalf with major ISPs for quick, decisive troubleshooting.
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Detailed monthly reports, including investigations and outcomes.
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Ongoing email bounce management.
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Optional dedicated servers and IP addresses.
Make sure your emails reach their destination. Align your brand with the highest anti-SPAM standards in the industry. Contact Vertex about Deliverability Management Services today.
