eMarketing Suite 3.0
eMarketing Suite 3.0
(a.k.a.
eMS 3.0)
Data
Collection Tools
eMS 3.0 helps you create permission-based data collection tools that
do much more than grab email addresses. Initiate contact by placing
a subscriber sign-up form on your website where visitors can join your
interest list and tell you about themselves. Double your efforts through
strategic placement of a small quick data collection form on your homepage.
Tie the two together. Watch your database grow. Use the information
you gather to complement existing data collection efforts or begin a
unique dialog with your online interest list. eMS 3.0 automatically
feeds categorized information to your database, so the process is easy
and efficient.
Data
Management Tools
Your database is the foundation on which a successful eMarketing initiative
is built. For best results, you need a flexible combination of automated
features for reduced data entry and easy-to-use manual controls for
individually optimized campaigns.
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Automated Management: Subscriber data is automatically written to the database from the subscriber sign up form. Results are sorted into the interest or demographic groups you've chosen. Profiles are updated as subscribers make changes. After delivery, opt-outs, bounces and invalid emails addresses are automatically processed.
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Easy Manual Controls: Upload permission-based email lists and download data to an Excel spreadsheet, Word document, or any text-based format. All exported data remains in the database and copies to the new location. Search and sort subscribers by category. Build list groups based on selected demographics and send finely targeted messages to those groups.
Email
Creation Tools
The Vertex eMarketing Suite offers a convenient Message Wizard that
guides you through the email message creation process: audience selection,
design composition, scheduling, link tracking management, approval and
sending. No HTML skills are needed if you use our template library.
--Or use your own creative if you'd like. We offer advanced message
tools that give the HTML-savvy freedom to take your email template in
any direction.
SPAM
Rating Tool
You probably know that there's been a rise in use of tough, rules-based
spam filters. As a result, even double opt-in emails can fail to make
it to a subscriber's inbox. But eMS 3.0 includes an easy-to-use spam
rating tool that lets you check your content and layout for factors
that have been proven to trigger filters. With a single click, you can
review your message and make necessary changes before you hit send.
Event-Triggered
Messaging
Event-triggered messaging adds all-important relevance to your communications,
making it easy for you to send emails based on pre-determined dates.
Use event-triggered messaging to leverage upsell opportunities, manage
corporate initiatives, build customer loyalty and much more. Used alone
or in conjunction with dynamic content and Smart Lists, it gives you
a powerful way to be at the right place at the right time with the right
message for your customers or subscribers. Learn more about event-triggered
messaging.
Dynamic
Content
Now enjoy message personalization that delivers maximum response rates
by putting your good data to good use. Vertex's eMS 3.0 offers truly
targeted marketing through our dynamic content functionality. Reach
out to your customers by sending them emails that serve up customized
copy, offers, links and HTML images based on their subscriber profile,
purchase data, website behavior and more. Learn
more about Dynamic Content.
Sub-Accounts
Enterprise organizations face complex communications issues. Topping
the list is the question of how to manage multi-channel subscriber data
while maintaining brand integrity. The sub-account functionality offered
by eMS 3.0 gives you administrative control over content, message frequency,
customer databases and more. The result? Better response rates, consistent
brand communication and improved compliance across the enterprise.
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Message Controls: At the administrator level, you control message approval for all your sub-accounts: Lock email templates as read-only or allow authoring permission for personalization at local levels. Control image library access. Manage sending profiles, including "from" lines, reply-to addresses, etc.
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Frequency Limiting: Prevent more than one sub-account from communicating the same offer or news by limiting the number of messages enterprise subscribers will receive in a given timeframe.
Sub-Account Test Groups: Give each of your sub-accounts the ability to test messaging.
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Data Security: You determine who has access to your enterprise customer data-and you decide what level of access they have.
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Statistics: When you send messages from your master account, your sub-accounts will be able to see the stats relevant to their groups. And when sub-accounts send to their groups, they'll only get the stats they need.
Statistics/Reporting
Insight. It's the key to reaching customers and building your brand.
eMS 3.0's real-time subscriber statistics deliver instant insight into
what it takes to strengthen campaigns and enhance conversion with every
message you send.
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Subscriber Join Data: Learn how many people are viewing your subscriber sign-up form and find out who's opting in. Stay apprised of opt-out requests and profile changes.
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Messaging Statistics: View total messages sent, open rates, bounce stats and subscriber data for those who opened their email, categorized by email format (HTML, Plain Text, AOL, etc.) when relevant.
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Link Tracking: Link tracking doesn't have to be complicated to yield insightful data. Veretex eMS 3.0 lets you assign an easy-to-remember name to each link in your message for simple, concise reporting on click-throughs.
ROI
Tracker
If you link emails to your eCommerce site, Vertex's ROI Tracker gives
real-time reports on the dollar amount generated by each individual
link. More.
